November 2007
Brooklyn Ballet is a dance company and ballet school with a very successful community outreach program. They needed to update and refresh their website and sent me their initial design for the new site. While the new design looked good, I felt that it wasn’t fully expressing the Brooklyn Ballet brand to its audience.
Read the Brooklyn Ballet Website case study.
Image: PirtleDesign
October 2007
Place Branding and Public Diplomacy
Special Issue: The Role of Culture in Branding Places
Guest edited by Brenda Parkerson
This special issue explores the role that culture plays in branding cities, regions and nations and includes articles from Franco Bianchini and Lia Ghilardi, John Holden and Wayne Hemingway.
December 2004
Brilliantly Birmingham
This contemporary jewelry festival wasn’t reaching it’s audience and was, therefore not fulfilling its purpose. Read how branding helped to reposition the festival and improve audience numbers by 400%.
