November 2007

Brooklyn Ballet is a dance company and ballet school with a very successful community outreach program. They needed to update and refresh their website and sent me their initial design for the new site. While the new design looked good, I felt that it wasn’t fully expressing the Brooklyn Ballet brand to its audience.

Read the Brooklyn Ballet Website case study.

Image: PirtleDesign

October 2007

Place Branding and Public Diplomacy

Special Issue: The Role of Culture in Branding Places

Guest edited by Brenda Parkerson

This special issue explores the role that culture plays in branding cities, regions and nations and includes articles from Franco Bianchini and Lia Ghilardi, John Holden and Wayne Hemingway.