In this consultancy work I am creating and driving development strategy for Brooklyn Ballet’s 10 Anniversary Year. I’m working with a dedicated board, enthusiastic volunteers from Brooklyn’s business community and wonderfully talented staff to galvanize efforts around their celebratory year, and to maximize fundraising and sponsorship income through individual donors, private and corporate foundations and business partnerships.

Brooklyn Ballet is a professional dance company and ballet school located in Downtown Brooklyn. They are known for re-imagining and re-vitalizing the treasured art form of ballet and they express a unique connection to Brooklyn’s communities in all of their programs. The outreach program Elevate inspires and raises the aspirations of children in Brooklyn’s under-served public schools and Take Ballet To The Streets brings free dance performances to communities across the borough.

When Brooklyn Ballet’s website needed a revamp, I took them through a simple and fast process to help them identify the uniqueness of their offer and brand and who their key audiences and stakeholders were. We then worked worked with their web developer to design a sight that expressed Brooklyn Ballet’s essence and delivered excellence to their audience and stakeholders.

Read the Brooklyn Ballet website case study and discover how this simple process can have a big impact on how you present your brand and your offer online.

Visit the Brooklyn Ballet Website.

Image: PirtleDesign

Special Issue: The Role of Culture in Branding Places

Guest edited by Brenda Parkerson

This special issue explores the role that culture plays in branding cities, regions and nations and includes articles from Franco Bianchini and Lia Ghilardi, John Holden and Wayne Hemingway.